Innovate or Die : A Personal Perspective on the Art of Innovation

Innovate or Die A Personal Perspective on the Art of Innovation Starting up a business involves creatively coming up with many ideas sorting out the most promising ones testing prototypes and launching the enterprise The process involves an incredible number of

  • Title: Innovate or Die : A Personal Perspective on the Art of Innovation
  • Author: Dr. Jack V. Matson
  • ISBN: 0965444902
  • Page: 303
  • Format:
  • Starting up a business involves creatively coming up with many ideas, sorting out the most promising ones, testing prototypes, and launching the enterprise The process involves an incredible number of failures The book sets out a philosophy of intelligent fast failure IFF in which each failed attempt provides knowledge that can quickly result in new ideas, and so on Each failure is a knowledge building block in fully understanding how to become successful The IFF model is applied to a number of case studies so that the reader is constantly introduced to how successful businesses are launched and how businesses can ultimately fail The IFF philosophy can be applied broadly to all forms of human endeavor that require new, innovative, and radical solutions.

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      303 Dr. Jack V. Matson
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      Posted by:Dr. Jack V. Matson
      Published :2019-07-09T17:54:11+00:00

    One thought on “Innovate or Die : A Personal Perspective on the Art of Innovation

    1. None

      Ich habe das ebook gekauft, weil es mir in einem Online Kurs empfohlen wurde. Die einfache Sprache, allerdings in Englisch, erleichtert ungemein das Lesen. Jack Matson ist Professor an einer renomierten Uni in den USA und schöpft in diesem Buch aus seinem scheinbar grenzenlosen Erfahrungshorizont. Wenn also jemand wissen möchte wie man gewohnte Paradogmen brechen und Neues wirklich mit öffentlicher Akzeptanz erfindet, dann unbedingt dieses Buch lesen. Neben einer kurzen Einführung wie der Au [...]

    2. None

      I really recommend this book and Jack Matson's approach. Just today, I was advising a student who said: "We tested our design and no one interacted with it the way we expected." I said, "That's great!" and she was incredulous. Then, we figured out how to strengthen her team's project before they had gotten too far into building it.This book has helped me be very enthusiastic and supportive of low-fidelity testing. I really push my students to build and test early. I've gone out and learned even [...]

    3. None

      This looks like it was typeset by a local kids club. Every other page appears to have come from a copy machine made in about 1965. The rest maybe arrived at the printer by fax?The typesetting is good compared to the content. Save your money, This book is awful. There are so many typos it's difficult to read. There isn't much of value in this book unless you've never heard of innovating.Can't recommend.

    4. None

      I appreciate the experience of the author and example he shared with us about some people that failed so many but did not give up and persist, this kind of attitude is called IFF-Intelligent Fast Failure. I heard about this book in online course "Create, Change and innovate" at coursera.Because this approach can help people to believe that it is possible to be creative and innovate.

    5. None

      Finally a book that gives you permission to fail and does not pressure you to be right the first time! The distinction between 'slow stupid failure versus "Intelligent fast failures" is most intriguing and gives you a new lens to appreciate the role and character of failure in the outcome of experiments. It demystifies innovation and creativity as a learn-able competency. A very good read, indeed!

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